MA: I first got into filming through photography, I was a photographer for blogs and my own blog.
SN: I feel like a lot of like photographers tend to be really good at videography, would you say one is more your passion? Even on your social media you take a lot of cool photos. You can tell a lot of time has been taken with the photos, are these equal passions - videography and photography?
MA: I think the basis of film is photography, and I enjoy making beautiful images regardless, they go hand in hand
SN: Starting out, what was the hardest thing for you?
MA: That’s a hard question – I guess overcoming your fears of taking on bigger productions. People are investing a lot of money into the projects, and they’re saying ‘I want you to you know develop something big for me’. They’re pretty much putting their image in your hands, and it’s your responsibility to make them look good, deliver a nice clean product and on time as well. So I guess the biggest leap was I guess going from those hood videos where I’m in control and I can just quickly bang it out, and if it fails it’s £80 and I can just be like ‘hey man take your money back’ (even though that never happened). You know it’s a lot more pressure when it’s not just £80 and its thousands and thousands.
SN: You’ve worked with an array of different artists from Africa and so far a made a great contribution in the development of quality music videos in Africa. How involved are you and JM Films in the actual concepts of the videos?
MA: From the beginning we’re involved throughout the whole thing, a lot of artists approach us and they don’t wana stifle our creativity, they want us to do our thing
SN: What would you say people can expect from you and JM FIlms. What's the future of JM films?
MA: JM films in the future, we will continue our progression, continue making great visuals, not just in the arena of music videos. We want to do more, so we’ve started already be developing TV content, documentaries, short films and eventually feature films, as well as commercials – that’s kind of what you will be seeing from JM films in the future.